Social Media Marketing

Want to get an overview of social media marketing quickly? What to learn basics of Social Media Marketing in a nutshell? If yes, this concise yet informative Social Media Marketing tutorial will fulfill your requirements.

Social media penetration is at almost 2.8 billion active users worldwide (and growing) at the moment. This is a huge number. When such a large number of the world population is on social media networks, Marketers cannot afford to miss reaching out to them via this medium. In this Social Media Marketing Tutorial in the form of an article, you will get to know the definition of social media marketing, social media channels overview, how to create social media strategy followed by social media marketing video tutorials.

So, let’s begin with the definition of social media marketing.

Social Media Marketing is the process of promotion of products or services using different features of social networks.

Some of the most popular social media networks are Facebook, LinkedIn, Twitter, YouTube, Pinterest, Instagram, and Snapchat.

People use these social networks primarily to connect with their friends. But they also use it to follow the brands they like for latest offers or updates. Facebook is the big daddy of social networking and will cross 2 billion user base anytime soon. This means that if a brand is not promoting itself on social media, they are missing a big pie of business!

Facebook has already crossed 2 billion user base by end of June. And India is the largest country for it with more than 241 million monthly active users! Mark Zuckerberg announced the milestone of crossing 2 billion users on 27th June with the following post:

If you see the image below taken from a latest joint report “Global Statshot” by We Are Social and Hootsuite, you can observe that the top most social media channels right now in the world are:

Facebook
YouTube
Instagram
Twitter
Snapchat
Pinterest
LinkedIn