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Introduction to Social Media

Introduction, Social Media

What is Social Media?
Social Media is a platform that lets us participate in social networking. We can share our posts on various social media platforms to improve business visibility. Today it is the best source for news updates, marketing, education, and entertainment.

Importance of Social Media
The importance of social media is undebatable. It is a powerful channel of marketing − a game changer for any business. It provides us the flexibility to communicate at both personal as well as business levels.

Business owners can improve search rankings, leads, sales, and traffic using search media. This can be done at reduced marketing expenses. Besides business, it is a cool platform to connect with friends and dear ones.

SMO Strategy for Business
A wisely implemented Social Media Optimization (SMO) strategy can give a great boost to your business. To draw maximum benefit out of Social Media, you need to set clear and well-defined business goals and objectives. The following points are the backbone of any well-laid SMO strategy −

Set measurable and achievable goals.

  • Know you customers.
  • Research over market and trends.
  • Explore more social networking platforms. Reflect your presence on all.
  • Choose core topics related to your business. Use them in content.
  • Set Social Engagement parameters.
  • Plan your resource use.
  • Track your results.
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